Launch Copywriter & Strategist

I help wellness entrepreneurs like you make more sales with words and strategy that truly connect

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Welcome to the

Copy Café

Care for a warm cup of matcha? The milk is homemade, the tea leaves are top quality, and it smells like a delicious blend of…

Helping more people, earning more money, and spending less hours glued to a screen

Hey! I’m Your Host, Michelle

Wellness Copywriter, Launch Strategist, and Matcha Enthusiast

You’ve poured your time, energy, and heart into creating a life-changing program. I help you craft the sales page, emails, and launch plan it deserves - that captures your story, builds real connection, and sells.

Sales + wellness copy = my jam + almond butter combo.

I absolutely loooove it!

Because I want to live in a world where people who shine light are sitting center stage, bettering more lives, and cashing in.

In the past 6 years, I’ve worked with dozens of wellness entrepreneurs while diving deep into the world of online launches.

With thousands of hours under my belt taking all the programs, consuming podcasts, and writing for my clients, I’ve learned that the key ingredient for a successful launch that people often miss online is - real, genuine connection ✨

Tell me more

Michelle’s copy helped me reach my goal of quickly filling up 15/15 spots during the launch of my first group program, bringing in over $6k in gross profit.

If you’re thinking about hiring Michelle to write your copy, DO IT! She’s amazing at her craft and well worth the money. In addition to results, I got so many raving reviews about my sales page! I’m so happy to have had her by my side for this first (very successful) launch.

- Dr. Michelle Young, Creator of Healthy Families Collective

Here’s What’s On The Menu

Done-for-you

The Copy Treatment

Want to hand-off that BIG writing job to an expert? Get a high-converting sales page or email sequence that sounds like you, connects with your ideal clients, and drives action in just 1 week.

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Done-with-you

Copy Check-Up

Have an idea for a course or program, but don’t know how the heck to actually get people to sign-up? Did you go the DIY route and want an expert’s eyes on your sales copy? During this 60-minute consultation, we’ll evaluate where you’re at and develop your next steps.