Launch Copywriter & Strategist
I help wellness entrepreneurs like you sell-out their online programs with words and strategy that truly connect
For Health Practitioners, Service-Based Coaches, and People Doing Good
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Launch Café
Care for a warm cup of frothy matcha? The milk is homemade, the tea leaves are top quality, and it smells like a delicious blend of…
Helping more people, earning more money, and spending less hours glued to a screen
Hey! I’m Your Host, Michelle
Wellness Copywriter, Launch Strategist, and Matcha Enthusiast
You’ve poured your time, energy, and heart into creating a life-changing program. I help you craft the sales page, emails, and launch plan it deserves - that captures your story, builds real connection, and sells.
Sales + wellness copy = my jam + almond butter combo.
I absolutely loooove it!
Because I want to live in a world where those who shine LIGHT are sitting center stage, bettering more lives, and cashing in.
In the past 3+ years, I’ve worked with dozens of wellness entrepreneurs while diving deep into the world of online launches.
With thousands of hours under my belt taking all the programs, consuming podcasts, and writing for my wellness clients, I’ve learned that the key ingredient for a successful launch that people often miss online is - real, genuine connection ✨
Michelle’s copy helped me reach my goal of quickly filling up 15/15 spots during the launch of my first group program, bringing in over $6k in gross profit.
If you’re thinking about hiring Michelle to write your copy, DO IT! She’s amazing at her craft and well worth the money. In addition to results, I got so many raving reviews about my sales page! I’m so happy to have had her by my side for this first (very successful) launch.
- Dr. Michelle Young, Creator of Healthy Families Collective
Here’s What’s On The Menu
Done-for-you
Launch Copy Treatment
Want to hand-off that BIG writing job to an expert? Get a high-converting sales page or email sequence that sounds like you, connects with your ideal clients, and drives action in just 1 week.
Done-with-you
Launch Check-Up
Have an idea for a course or program, but don’t know how the heck to actually get people to sign-up? Did you go the DIY route and want an expert’s eyes on your sales copy? During this 60-minute consultation, we’ll evaluate where you’re at and develop your next steps.
DIY - COMING SOON ✨
Launch Copy Protocol
Ready to strap in and tackle this thing solo? Let’s set you up for success! Get expert copy templates that are backed by authentic, connection-driven copy strategy to write your sales page, emails, and social posts.
FREE “Pre-Launch” Sequence Roadmap
What Should You Post Before You Launch?
The biggest missed connection happens before you launch. When done right, the content you post leading up to your launch builds the momentum, the trust, and the awareness of what you offer - priming your audience’s pallet for what’s coming.
You’re head down, hustling away as you finalize the details of your program. But your audience? They’ve got NO clue what’s happening behind the scenes! And the reality is… they won’t be half as excited as you are on launch day.
Get a clear roadmap to create “pre-launch” content that has your ideal clients feeling connected and seen by you, so they feel pulled to check their phones for that “Doors Open” announcement!
coming soon...
The Podcast
Tune in as I light a candle, pour a frothy green cup, and sit down with wellness entrepreneurs for real, honest conversations about building a business - from greatest successes, to hardest lessons, to working strategies in today’s landscape.
Want to know when the first episode drops?
