Quality copy thinks about the real human sitting on the other side of the screen.
Hi, I’m Michelle! Lover of long walks, homemade matcha lateès, entrepreneurship pods, and smashing launch goals.
I’ve spent the last 3+ years helping wellness entrepreneurs, coaches, and healers make more money and change more lives through their online programs.
Curious about how I got here?
Meet the Human - Your Copywriter & Launch Partner
Here’s a bit of background…
A few years back I was working for a big corporate company selling a lead-gen membership to small business owners over the phone. The membership had a ton of flaws, and so did the company selling it. So, one special Friday, I handed in my janky headphone set and called it quits.
But I took many lessons with me.
Besides learning about the importance of authenticity in sales (big one!), it turned out that I loved talking to small business owners all day long and listening to their stories.
With an English major, business minor, and sales experience under my belt, I decided to make the jump to start my own gig where I could help small businesses leverage their story to sell meaningful offerings, make more money, and enjoy more freedom.
"Hiring Michelle to write my sales page was so worth it. Not only does it speak to my ideal client very well, but I love how she really took the time to understand my practice & my story."
- Dr. Danielle Desroche, ND | Founder of The PCOS Pregnancy Protocol
Why me?
When you work with me, you get more than words that sound nice on a page. You get a launch strategist and partner to help you think through your launch plan, how to best position your offer, and create copy that leverages both research and psychology to truly connect with your ideal clients.
Plus, I’ve spent the past three years writing exclusively for wellness entrepreneurs - functional practitioners, naturopathic doctors, health, mindset, and play coaches, chiropractors - so I *get* your industry 😉
"Because of my unique niche (MCAS), I was a bit nervous that a copywriter wouldn’t be able to capture my voice and the specifics of my course. From the first Discovery Call, Michelle really listened to what I was trying to accomplish. The sales page nailed my ideal client and their struggles - and it didn’t feel salesy!
– Nicole Dube, Creator of the MCAS Recovery Roadmap
I know we just met, but if I have you pinned right, I get the feeling you and I have a few things in common…
What We Value
We value quality and we’re rarely willing to sacrifice it.
What We Believe
We believe better results come FROM RESEARCH AND ACTIVE LISTENING.
What We Love
We love our work, but the ultimate goal is to DISconnect and spend more time where our feet are.
FREE “Pre-Launch” Sequence Roadmap
What Should You Post Before You Launch?
The biggest missed connection happens before you launch. When done right, the content you post leading up to your launch builds the momentum, the trust, and the awareness of what you offer - priming your audience’s pallet for what’s coming.
You’re head down, hustling away as you finalize the details of your program. But your audience? They’ve got NO clue what’s happening behind the scenes! And the reality is… they won’t be half as excited as you are on launch day.
Get a clear roadmap to create “pre-launch” content that has your ideal clients feeling connected and seen by you, so they feel pulled to check their phones for that “Doors Open” announcement!
